Mathias Everson
🎓IT grad from University of Canberra
👨💻Digital Team Lead at Threesides Marketing
🌆Canberra local
Part 1: Getting started online
If you're a new business owner, chances are you're juggling a lot right now. Setting up your online presence shouldn't add to that stress. The good news is that you don't need to figure it all out at once. You just need a solid plan and the right tools in place. My name is Mathias. Over the past nine years, I've helped over 80 businesses get their online foundations right. Working at Threesides, a digital marketing agency in Canberra, I've seen every setup imaginable. Some are meticulously organised. Others are a bit of a mess. Most of the time, it's not the business owner's fault. These platforms simply don't make it easy to know where to start. That's what this article is for.
Dealing with change: How to implement a new system
I've always been interested in solving problems and finding out how things work, and so naturally this interest has evolved to how people and technology interact.
Plugin Review: Google Site Kit
Google Site Kit is a tool built by Google that allows for simple and straightforward integration of the key (free) tools that they offer for web admins – Google Analytics, Google Tag Manager, Google Page Speed Insights, Google AdSense, Google Search Console, and Google Optimize (just in case that sentence didn’t mention Google enough).
Tools I Use
Here's what I use for my day-to-day development.