The overall message that I wanted to portray in the t-shirt design was to highlight how often people find their identity in social media and how popular they are on it. This can also be seen in the purchasing of designer brand clothing to receive the popularity associated with it. I chose to use the…

I used these two pop-culture icons in the design because they are a large component of youth culture which is the overall demographic of the target market. I chose to look at the three main social networks as many people can understand the effort associated with achieving a higher social standing. I chose asos as…

There were two main elements within the design, the shopfront and the posters. In creating the shopfront and converting it to a vector illustration, I used a simple image of a shopfront, and then to ensure that the distinguishable parts were kept, increased the contrast and played with the colour in Photoshop. After this, I…

Whilst there are no definite codes and convention defined in relation to designing digital art for t-shirts, there are many websites which provide guidelines and tips from industry professionals in aid of those designing t-shirts. Some of the main codes are to use the Pantone colour type. Pantone Colour Pantone colours are an authority which…

The target market for this t-shirt design is based of the two main cultures parodied within it. It appeals to those who may commonly purchase ‘designer’ brands from the asos store, as it references it, and follows many of the similar design styles that are currently being used within the store. The second market is…

My original plan for this t-shirt design originated from combining the catch-phrase of My Kitchen Rules judge, Manu Fidel, and Jamie Hyndman from MythBusters. The catch-phrase ‘It melts in my mouth’ would be a parody in combining the two icons, as the work that the MythBusters carry out quite often involves science experiments with dangerous…

The final t-shirt design so far. This uses the two posters with the two ‘online identities’ with different prices reflecting the effort and social standing that each person has.

I have had to modify the poster a bit to ensure that it is easily distinguishable on the t-shirt, the font and icons had to be made bigger and more prominent. There were a few elements of the poster and identity that weren’t relevant to the t-shirt; the DOB and email, which I removed to…

Buying/purchasing an identity for online use from a ‘brick and mortar’ store Pop Culture links Online Social Media Online shopping Online Identity Offline Window Shopping Brand name Target Market Users of social media and shoppers. Broad demographic, appeals to people who may only use one or the other as it addresses current ideology of the…