The pop culture references within the advertisement have been chosen to highlight the current top songs, as outlined on Billboard.com ; See you again by Wiz Khalifa Featuring Charlie Puth, and Shut Up and Dance by Walk the Moon.
These songs tie into the assignment criteria and provide a recognisable connection between the advertisement and the general world of pop culture.
Due to the target market, the audio component of the pop culture songs are not relevant, but its association with other things is. This can be its use in other media products, or its prelevance in general life. See you again features in the latest Fast and Furious movie, and seeks to wrap up the time that Paul Walker spent with the series; the film itself can provide a engaging film for deaf people. The Shut Up and Dance song features in a variety of places, and ties in with many popular culture themes.
I included these songs because of the instrumental intro of See You Again – which fit well at the start, and Shut Up and Dance was fitting to include in the reaction to hearing music for the first tim