I was stuck for a while on what to actually do for my assignment. I had no idea of a target market, or a product to advertise.

There was the option to come up with something, but I didn’t think that it would actually prove to be a viable product. I wanted something to do with technology, as being interested in the product helps greatly in actually coming up with an advertisement for it.

There was one main thing that I had always wanted to do, namely somehow incorporate the classic action movie briefcase. The IT office had also just discovered that we had the hearing loop units (they had been sitting in a cupboard for a number of years), which were conveniently housed in such a briefcase. This case became the product originally, but then the contents ended up being the final product.

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