I carried the intended use of the hearing loop product further, where it was by itself able to transmit audio directly to the brain. My target market was therefore deaf people.
In creating a TV advertisement for deaf people, you end up having to cater for two audiences: the deaf, and their carers or friends. As outlined in this article marketing to deaf people has a rather limited option for conveying the message. In advertising to their carers or friends, the idea was to